by +Mike Poller – - “TruTag was selected by a vote of the VC panelists and the audience combined, as the company ‘most likely to succeed’ in the Life Science session at Launch: Silicon Valley,” said Chris Gill, President and CEO of Silicon Valley Association of Startup Entrepreneurs. “Both the VC panelists and the audience thought the TruTag technology has the potential for a wide range of applications in the food & drugs industries, and the team to make this a success.”
TruTag Technologies is a provider of item-level product verification and authentication solutions. It has developed a high security, covert, pure silica microtag that is heat-resistant and edible. The company is initially targeting its “edible bar code” at the $80 billion counterfeiting problem in the global pharmaceutical industry, though the technology platform is applicable to authenticating a wide variety of high value items such as electronics, industrial parts, luxury goods and food as well.